If you’re trying to decide how to win, read this

Soon, everyone in your category will have the same superpowers. Whether you win or lose is a question of how you use them. Deep Reads is where I share what I see while I work alongside founders and CEOs as they make the hardest calls of their careers.

About me

Founder of In The Kitchen. I've worked with the founders and CEOs of 40+ B2B technology companies as they navigate the hardest positioning calls of their careers. Senior Advisor to Norwest Venture Partners. Expert in Residence with First Round. Previous clients range from seed-stage to three of the Magnificent Seven.

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Uncommon thinking on why B2B companies win and lose.

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